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Excerpt: One of the cities which have remained untapped by the fashion industry is Chennai. Come December, the city is going to witness the largest fashion week of the country, or so they claim! Chennai International Fashion Week (CIFW) will see the participation of more than 10 international designers from 12 countries across the globe along with a hoard of our talented Indian designers. With the vision of providing an international platform to the Indian designers to showcase and market their collections to the global fashion world, the gala event is scheduled for December 14-20, 2009 at the luxurious Le Royal Meridian in Chennai. It is also aimed at showcasing India as an important fashion destination for foreign buyers and designers’ who want to make it big in the South-east Asian markets. So why Chennai as the venue? Gaurav Sharma, the head of Storm Fashion Company, the organizers and the producers of the event said on a lighter note, “The city has been always known for its hot weather so we thought of making it haute! The first edition has been strategically placed in Chennai for its proximity to Tirupur; one of the largest garment export hubs in India. 30 Indian fashion designers, 10 international guest designers, 35 fashion shows, 60 models from India and abroad – all will be clubbed together in this event. The designers will present the latest fashion trends that will dominate the Spring/Summer 2010-11. The show will also have 10 international beauty Pageant Winners from various…
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