A nationally representative sample of 2,050 regular moviegoers was asked: “How often do you follow movie reviews in a newspaper, magazine, on television or online?”
Research says that four out of five moviegoers do follow reviews, and:
- 81% of moviegoers follow film reviews in a newspaper, magazine, on television or online. – 81% of moviegoers follow film reviews in a newspaper, magazine, on television or online. Roughly half of these moviegoers simply follow the reviews of movies either once a week or more (22%) or several times a month (16%). The other half follow reviews occasionally when there is a movie they are interested in (43%).
- 19% of moviegoers never follow the reviews. In all, 71,485,980 moviegoers follow reviews.
In the most recent U.S. census estimates available, in 2007 the total U.S. population was 301,621,157. Approximately 77% of the population was ages 12 to 70 years, or 232,248,170 persons. 38% of potential respondents who were randomly contacted in this research qualified as moviegoers as defined by having seen 4 or more movies in the last year. That means that 38% of 232,248,170, or 88,254,300, are moviegoers between the ages of 12 and 70. Since we know that 81% of moviegoers follow reviews, it is fair to say, then, that approximately 71,485,983 are moviegoers who follow movie reviews.
To follow movie reviews more frequently correlates with attending more movies. Moviegoers who follow reviews more frequently attend more movies per year:
Moviegoers 30 years and older follow reviews more frequently than do their younger counterparts. Also, males in their 20’s follow movie reviews somewhat more frequently than do females in their 20’s:
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